In 2007, Visa became a global FIFA partner, granting exclusive rights in the payment services product category for FIFA World Cup™ activities around the world. The partnership provides Visa with worldwide exclusive access to the FIFA World Cup™ and more than 40 other FIFA competitions. FIFA World Cup™ events can be activated by Visa’s financial institution clients and merchant partners, creating a powerful opportunity for the sponsorship to drive business, achieve maximum exposure and improve brand lift, global reach and local relevance.
FIFA Partnership
FIFA World Football Museum
The FIFA World Football Museum celebrates the rich heritage of the world’s sport and shows how football continues to connect and inspire the world. It includes a number of attractions, audiovisual experiences, and thought-provoking exhibitions about the evolution of football to the global obsession it is today. The main gallery is dedicated to the FIFA World Cup™ Trophy when it is not already travelling. Visa is the preferred payment method for tickets and within the FIFA World Football Museum, which boasts a merchandise shop and two restaurants.
FIFA World Cup™ Qualification
The 2018 FIFA World Cup™ Qualification process will determine 31 of the 32 teams participating in the 2018 FIFA World Cup™; Russia automatically qualifies as the host country. The remaining nations across FIFA’s six Confederations (AFC, CAF, CONCACAF, CONMEBOL, OFC, and UEFA) play for their chance to compete on the world’s stage. Qualification ends in November 2017 before the FIFA World Cup™ Draw. See if your team will qualify here.